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Apple's claims for Siri are 'false and misleading'

US man sues over virtual assistant flaws
Tue Mar 13 2012, 11:41

A NEW YORK MAN has sued Apple claiming that its Siri virtual assistant does not work as advertised.

One Frank Fazio filed a lawsuit alleging that the voice-activated assistant is simply not as advertised. It seems that Fazio is fazed by what he claims is a yawning chasm between the claimed functionality of Siri and his experience trying to use the technology.

"Through an extensive and comprehensive nationwide marketing campaign, Defendant [Apple] has conveyed the misleading and deceptive message that the Iphone 4S's Siri feature, a so-called voice-activated assistant, performs useful functions and otherwise works as advertised," the complaint alleges.

"For example, in many of Apple's television advertisements, individuals are shown using Siri to make appointments, find restaurants, and even learn the guitar chords to classic rock songs or how to tie a tie. In the commercials, all of these tasks are done with ease with the assistance of the Iphone's Siri feature, a represented functionality contrary to the actual operating results and performance of Siri."

Fazio goes on to claim that Apple's adverts for Siri are "fundamentally and designedly false and misleading".

The class action lawsuit was filed yesterday in a California federal court. It echoes a similar complaint made at the end of last month to the UK Advertising Standards Authority (ASA), which similarly claimed Siri functionality was not as billed.

The UK complaint was made after a Vodafone web site ad for Siri said, "Simply ask Siri to help you send messages, set reminders or search for information. It understands not only what you say but also what you mean, so you can speak naturally. It can even use information from your iPhone - such as your location, contacts and contact relationships - to provide intelligent, personal assistance."

The complainant challenged whether the ad was misleading because it did not make it clear enough that location-based Siri functionality only worked in the United States. In this case the ASA threw out the complaint. µ


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