ROLE PLAYING ACTION SHOOT-EM UP Mass Effect 3 has sold three and a half million copies in its first week of release.
The gaming title, which is not for sale at the beleaguered high street store Game, is a big winner in terms of the scores it has got from critics and users, and the money taken over the tills. As well as scoring in the mid to high nineties from reviewers, it's also in a lot of people hands.
Of course, the firm is pleased with this early response. "We have been truly humbled by the amazing response from fans and critics for Mass Effect 3," said Dr Ray Muzyka, co-founder of Bioware and general manager of Electronic Arts' Bioware Label as he reeled back at the news of the 3.5 million sales.
"The game is a gripping, engaging experience where the decisions and choices you make will truly stay with you for the months and years ahead. We are all incredibly proud of Casey Hudson and the teams in Edmonton and Montreal for delivering the best game Bioware has ever made."
Despite not being sold by Game, a retailer that has a presence on a lot of UK high streets, the title holds the top three places on the big sellers chart, with its Xbox sales in first place, PS3 in second, and PC in third.
Its publisher Electronic Arts has called Mass Effect 3 "the first pop culture event and the biggest entertainment launch of 2012". µ