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Intel's claims computers are his musical instruments

Rapper chips in with his 50 cents
Mon Mar 12 2012, 14:27

MUSICIAN William James Adams Jr, who is better known as Intel's creative director and occasional mic holder of the Black Eyed Peas, has blamed the computer for his inconsiderable music output.

Adams was talking to USA Today, claiming his instrument was the computer. "My instrument is the computer. When I make the beat, I write on the computer," he said.

While classically trained musicians will be reaching for the sick bucket, Adams did make some sense by adding, "When you think about the music industry, 10 years ago when you were making music, you made music in the studio and the song was heard on the radio. Now you make music on the computer, and the song is heard on the computer. They play it in the clubs, via computers. You watch the DJ, he's playing music via the laptop, getting feedback from the people tweeting in the audience."

Adams' comments came as he is the middle of a world tour touting Intel's Ultrabook to 'compose' his music. He told USA Today that his desktop machine, an Apple Imac - presumably prefixed with the words 'pimped out' - was used for his last album. "My last record was done in my hotel room on an Imac and Pro Tools [software]." Don't worry Mr Am, we're pretty sure a few people used a similar Imac to download your album using Bittorrent as well.

While Adams' comments about his relatively boring use of technology to get a job done might serve to further inflate his ego, he did rightfully suggest that other musicians should give credit to the technology they use. Adams said, "People forget that the music industry and television is just technology. They forget that we go up every year and receive a Grammy, and say, 'I want to thank my mom, I'd like to thank my record company.' Nobody ever thanks the technology that created it all."

Perhaps Adams can convince his record label to embrace the technology he claims to use to produce his sonic masterpieces. Because while it is obvious that artists are using technology to help them create music, the record labels are not very keen to use it to help artists line their pockets, instead seemingly doing everything they possibly can to limit the distribution of music. µ


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