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Proview calls for an Ipad boycott in China

Chinese company tries to rain on Apple's Ipad launch parade
Thu Mar 08 2012, 11:58

CHINESE HARDWARE OUTFIT Shenzhen Proview Technology, which is in a dispute with Apple over ownership of the Ipad trademark, has called on China-based distributors to boycott Apple's tablets.

The Chinese company is hoping to rain on Apple's new Ipad launch parade after sending a letter yesterday to computing suppliers and retailers that argues they should not go anywhere near Ipads while its legal dispute over the Ipad trademark remains unresolved. It even threatened to take the "most severe measures", taking legal action against any distributors that ignore its demands.

"Anybody who continues to do so will be seen as intentionally infringing rights and the company will adopt the most severe measures by taking legal action," Proview Technology warned in its open letter.

"This is Proview's strategy to give Apple more pressure in the Chinese market, to try and add another blow to its iPad sales there," said Rachel He, a lawyer with the firm Guangdong Sun-Kindle told Reuters.

"However, I don't think it will affect the decision of the Guangzhou high court because that ruling will be based more on the new evidence presented last week," she said.

Proview's demand marks the latest in a series of bitter skirmishes with Apple over the Ipad trademark. After filing legal action in Shanghai, the Chinese company has taken its grievances to a California court.

There, Proview has accused Apple of "fraud and unfair competition".

But Apple has insisted that it acted fairly. "We bought Proview's worldwide rights to the iPad trademark in 10 different countries several years ago. Proview refuses to honor their agreement with Apple in China and a Hong Kong court has sided with Apple in this matter. Our case is still pending in mainland China."

At time of writing Apple has not commented further on Proview's latest action. µ


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