SOFTWARE DEVELOPER Google's Android platform continues to push ahead of Apple's IOS in the battle to win the hearts and minds of US smartphone users.
The latest Comscore Mobilens service published today shows that during the three month average period ending January 2012, Android held onto the top spot. It clawed out an additional 2.3 per cent to reach 48.6 per cent market share. Apple over the same period also increased its market share 1.4 per cent to reach 29.5 per cent market share.
RIM ranked third with 15.2 per cent market share followed by Microsoft with 4.4 per cent and Symbian at 1.5 per cent. However, looking at the trend Microsoft saw its market share fall by one per cent. RIM's market share fell by 0.1 per cent over the period.
The study surveyed more than 30,000 US mobile subscribers and found that, for the three-month period ending in January, 234 million Americans age 13 and older used mobile devices.
Device manufacturer Samsung ranked as the top OEM with 25.4 per cent of US mobile subscribers, followed by LG with 19.7 per cent market share and Motorola with 13.2 per cent market share. Apple continued to capture share in the OEM market with 12.8 per cent of total mobile subscribers, up 2.0 per cent, while RIM rounded out the top five with 6.6 per cent, representing no change for the Canadian company.
In terms of smartphone usage the report found that in January 74.6 per cent of US mobile subscribers used text messaging on their mobile devices, up 2.8 per cent. Downloaded applications were used by 48.6 per cent of subscribers, up 4.8 per cent, while browsers were used by 48.5 per cent, up 4.5 per cent. Accessing of social networking web sites or blogs increased 3.4 per cent to 35.7 per cent of mobile subscribers. Game-playing was done by 31.8 per cent of the mobile audience, up 2.6 per cent, while 24.5 per cent listened to music on their phones, up 3.3 per cent. µ