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Twitter adds adverts to mobile user feeds

Promotional tweets
Wed Feb 29 2012, 15:12

MICRO-BLOGGING SERVICE Twitter has brought its promoted messages to mobile products and from now on will post adverts in users' feeds.

"It has been nearly two years since we introduced Promoted Tweets, the first in our suite of Promoted Products. In that time, people around the world have increasingly accessed Twitter from a mobile device," said the firm in a blog post.

"Today, we are taking an important next step in making our Promoted Products available to those users."

Promoted tweets will start popping up in the next couple of weeks and will form part of users' timelines. The feature will start small, meaning that only a select number of users that follow brands will be exposed to the promotional tweets. However it will extend later.

"We've had a simple philosophy since we first launched ads on Twitter, and it's this: We strive to create products that put users first, and continue to enrich your Twitter experience," the firm added.

"Today's news represents another important step in our advertising efforts, and we hope you like it."

Hmm. No, we don't think we will. µ


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