The Inquirer-Home

Google+ users spend 3.3 minutes a month on it

Prefer to give personal information to Facebook
Tue Feb 28 2012, 15:32

ADVERTISING BROKER Google manages to get Google+ users to use the service just 3.3 minutes a month.

According to research outfit Comscore, Google+ US users spend a mere 3.3 minutes a month on the social network, adding to the widely held notion that it is still a ghost town. In comparison, Comscore's figures for Facebook suggest that US users are on that social network for 7.5 hours a month.

Google said that it now has 90 million Google+ users, a doubling since October 2011. However that figure means very little if those users don't spend much time using the service, and while Comscore's figures might not be a definitive gauge of Google+ popularity, it certainly doesn't do anything to remove the sense that Google's social network push is failing to dent Facebook.

Facebook on the other hand will look at these figures as a way of bolstering its value as it gets ready for its initial public offering. It is expected that the firm will be valued close to $100bn, and on the basis that Comscore's figures actually showed Facebook users spending more time than ever before, the firm will be confident of hitting and perhaps even exceeding the $100bn mark.

Comscore's figures show that Google will need to do more than just blurt out Google+ user numbers if it wants its social network to be taken seriously. µ


Share this:

blog comments powered by Disqus
Subscribe to INQ newsletters

Sign up for INQbot – a weekly roundup of the best from the INQ

INQ Poll

Masque malware is putting iPad and iPhone user data at risk

Has news of iOS malware made you reconsider getting an iPhone?