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Apple is the top mobile PC shipper

Beats out HP, Dell, Acer and Lenovo
Fri Feb 24 2012, 12:51

FLOGGER OF SHINY TOYS Apple is dominating the mobile PC market and has just over a quarter of the market.

Numbers from research firm NPD Displaysearch give the firm's mobile roster over 26 per cent of the market and shipments of around 62.8 million for the full year 2011.

Apple's mobile PC sales increase chalks up to around 132 per cent year on year, according to the numbers presented in the analyst firm's Quarterly Mobile PC Shipment and Forecast Report, and almost 80 per cent of those were Ipads. Apple shipped 18.7 million Ipads in the fourth quarter of last year and 48.5 million over the full year.

Demand grew for mobile devices, which we take to be tablets, netbooks and notebooks, and in total sales in the category grew by 44 per cent over the course of the year. In the last quarter some 88 million devices were shipped.

The popularity of tablets perhaps shows how far netbooks and small notebooks have fallen from popularity. However, those are getting cheaper, so sales are relatively stable.

"Mobile PC brands read the writing on the wall in the fourth quarter," said NPD Displaysearch senior analyst Richard Shim.

"Consumer demand for notebooks was expected to be weak following modest back-to-school results, especially with the expected launch of Windows 8 on the horizon, and increasing interest in tablet PCs. As a result, brands focused their typical holiday price cuts on tablets to boost demand."

In second place, HP has a market share of 15.5 per cent and seems to make most of its bucks from the notebook market. Dell and Acer are tied in third place with just under 12 per cent.

The story is different when it is broken down into market segments though, and HP leads the notebook tables while Apple does not feature. The tablet rankings are much different though, and there Apple leads off against Amazon, which has its Kindle, while other firms like Samsung also make the list.

Apple and its Ipad dominate however, selling over 18 million units to Amazon's 5.3 million. Samsung, Asus and Barnes & Noble, which offers the Nook reader, make up the rest of the top five, and between them they ship fewer units than Amazon. µ


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