UK WEB DEVELOPMENT FIRM Wapple has won its trademark argument with Apple and walked off with the right to use its brand name.
The firms had been arguing since 2007 when Apple decided that Wapple was trying to ride on its coat tails and make the most of a name association that it claimed only became apparent after the Iphone arrived.
Wapple said that it had been using the name since 2003 and that it was a play on WAP, the wireless application protocol.
The firm said that its use of the name had nothing to do with the Iphone, and was in fact conceived long before the Iphone was released. Speaking today after the announcement, the COO of Wapple said that it was the end of a long battle and a victory for truth.
"We are overjoyed with the result and incredibly proud. The case is a victory for truth over tactics. Self-belief is always critical when establishing and growing any technology business and even more so when you are early to market as we were," said Anne Thomas.
"The action taken by Apple Inc. to oppose our trade mark has tested our resolve and we are delighted with this outcome." µ