The Inquirer-Home

Windows Phone holds little joy for Nokia as Symbian market share plummets

Falls into a death spiral
Wed Feb 22 2012, 15:26

FINNISH PHONE MAKER Nokia has seen its Symbian market share erode in every market over the course of 2011, according to figures from analyst outfit Kantar Worldpanel.

Nokia's gamble with Microsoft's Windows Phone operating system has so far yielded two so-so devices that have yet to set the world on fire. While Nokia has been grappling with Microsoft's mobile operating system, its Symbian operating system market share plummeted, in some regions by over 40 per cent, throughout 2011.

While Google's Android and Apple's IOS enjoy healthy long-term market share growth, Research in Motion and Nokia are stuck with operating systems that are simply not cutting the mustard with punters. Both firms suffered drops in market share in every region surveyed, including the UK.

However for Nokia the situation is worse as it tries to jump from Symbian to Windows Phone. According to Kantar Worldpanel, Windows Phone 7 saw market share increase only in the UK, and the growth was nowhere near enough to offset the decline suffered by Symbian.

Nokia is expected to reveal new handsets running Windows Phone at Mobile World Congress. The problem for Nokia is that on one hand punters don't seem to be flocking to Windows Phone and on the other, its Symbian operating system will soon disappear from the market.

When Nokia CEO Stephen Elop labeled Symbian a "burning platform" he wasn't wrong. The only problem is that he might have led Nokia onto yet another burning platform. µ

Share this:

Comments
@WP7

""So contrary to what this article claims, Nokia is actually doing very well with Windows Phone 7.""

No, if they were selling well Microsoft would have released hard sales figures in order to brag to Wall Street, tech analysts, and the reset of the world.

Just releasing a statement saying your product is selling like hotcakes is what you do when your product sucks.

posted by : David, 25 February 2012 Complain about this comment
word

a word of wisdom from 2011:

"This publication really is a comic these days, there's more accurate tech analysis scrawled on the walls of the local public toilets.

Hope this helps."

posted by : gimp, 23 February 2012 Complain about this comment
Learn from RIM

RIM has made better use of QT than nokia in its OS 2. Also repackaged Android apps can run on it. Nokia can make symbian run IOS and Android apps and gain lost market share

posted by : sam, 22 February 2012 Complain about this comment
Ouch

I for one really like my Nokia Lumia 710.
It's fast, clean, has lots of apps and you can get them FREE with 2-year contract!!!
The only thing better then free is when free kick the $#@& out of most of the phones you would pay $200+ for with a 2-year contract.
Face it, we are all better off with Windows Phone in the marketplace.

posted by : Ed, 22 February 2012 Complain about this comment
Nokia Lumia 800 is already outselling all other WP7 phones

Clearly nobody has actually looked at the facts!!!

The latest reports show that within the two months since it launched the Lumia 800, Nokia has already sold way more than any of the other WP7 manufacturers.

It's gaining market share in many European countries.

So contrary to what this article claims, Nokia is actually doing very well with Windows Phone 7.

posted by : WP7, 22 February 2012 Complain about this comment
Duh

This article completely ignores all of INTELLECTUAL property owned by the mighty Micr0$uck$ company, and the INNOVATION that they bring to the mobile space. Like installing the internet and browsing the web and point and click and cut and paste and multitasking and all of the things that are so DIFFICULT if not outright IMPOSSIBLE to do with Ios and Android and any other mobile O/S.

Give me my LoseDoze Fone!

posted by : Hucklebuck, 22 February 2012 Complain about this comment
Give it a try...

I wish people would stop bashing WP. I've got a Lumia800 and previous handset was a HTC DesireHD. It's;
- more stable
- more modern
- less of an iPhone copy than droid;
- intuitive
- does away with all the crap you used to see in sub-menus
- seriously quick, lag-free

All the apps I had and used on Android have been migrated in a successful fashion and above all, it's made my life easier.

Not WP specific, but the Lumia 800 has a fantastic screen and the HW reqs for WP7.5 have allowed Nokia to used modest hardware that doesn't cane the battery!

posted by : MH, 22 February 2012 Complain about this comment
Symbian didn't kill Symbian, Elop killed Symbian

I know the Inquirer has long disliked Symbian, but a little honesty goes a long way folks.

Symbian sales were a.) leading the entire market worldwide and b.) growing (NOT shrinking as everyone seems to think) all the way up to Elop's Feb 11th 2011 announcement that shot the world's best mobile OS (yep, Symbian) in the head, and everyone ditched it from that point onward. Symbian's fall has been SOLELY due to Elop's mismanagement. Yes, I totally agree that Symbian's UI had grown uncompetitive relative to Android and iPhone, but that was absolutely not the cause of Symbian's fall. Elop calling it a burning platform and pulling the plug was the reason. It was growing before that.

Symbian is STILL the most advanced and sophisticated mobile OS on the planet, and that is entirely provable - just compare features and their quality on Symbian with everything else out there.

What's more the most powerful and advanced new handset from Nokia at MWC, and indeed in the world, the 808 (I think) Pureview, will be Symbian and not Windows Phone. Tells you something doesn't it?

If anyone wants to see the real truth rather check out Tomi Ahonen's ongoing posts on the FACTS about Nokia and Symbian. This short post is well worth a read for starters: http://communities-dominate.blogs.com/brands/2012/02/this-is-delusion-nokia-ceo-elop-today-in-interview.html

posted by : Alex Kerr, 22 February 2012 Complain about this comment
Dead as expected

The reality is now simply confirming what so many have warned since a least one year now: Nokia will not sell more WP that any others manufacturers.

Back to Meego, with Android apps compatibility this time.

posted by : jcdr, 22 February 2012 Complain about this comment
aboutus
Advertisement
Subscribe to INQ newsletters
Advertisement
INQ Poll

Facebook starts selling shares

Will you buy Facebook shares?