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Windows Phone holds little joy for Nokia as Symbian market share plummets

Falls into a death spiral
Wed Feb 22 2012, 15:26

FINNISH PHONE MAKER Nokia has seen its Symbian market share erode in every market over the course of 2011, according to figures from analyst outfit Kantar Worldpanel.

Nokia's gamble with Microsoft's Windows Phone operating system has so far yielded two so-so devices that have yet to set the world on fire. While Nokia has been grappling with Microsoft's mobile operating system, its Symbian operating system market share plummeted, in some regions by over 40 per cent, throughout 2011.

While Google's Android and Apple's IOS enjoy healthy long-term market share growth, Research in Motion and Nokia are stuck with operating systems that are simply not cutting the mustard with punters. Both firms suffered drops in market share in every region surveyed, including the UK.

However for Nokia the situation is worse as it tries to jump from Symbian to Windows Phone. According to Kantar Worldpanel, Windows Phone 7 saw market share increase only in the UK, and the growth was nowhere near enough to offset the decline suffered by Symbian.

Nokia is expected to reveal new handsets running Windows Phone at Mobile World Congress. The problem for Nokia is that on one hand punters don't seem to be flocking to Windows Phone and on the other, its Symbian operating system will soon disappear from the market.

When Nokia CEO Stephen Elop labeled Symbian a "burning platform" he wasn't wrong. The only problem is that he might have led Nokia onto yet another burning platform. µ


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