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RIM challenges Blackberry myths with statistics at Devcon

Admits its strategy has been hard to understand
Tue Feb 07 2012, 15:46

CANADIAN SMARTPHONE MAKER Research in Motion (RIM) took to the stage at its Developer Conference Europe to disprove what it called myths about the firm.

In what was essentially a sales pitch to the 2,000 odd developers attending the event in Amsterdam, RIM went about attacking those 'myths'. Alec Saunders, VP of developers spent some of his keynote speech setting things straight.

Saunders said, "I think it's really important to talk about the opportunity that's available on Blackberry because I've heard, since I started, so many reasons from so many sources to not target RIM and frankly they're all myths, urban myths."

The first myth he claimed to have busted was that the Blackberry market is shrinking. He said this is one he hears all the time but said that there are 75 million active Blackberry subscribers, 20 million more than last year, showing good growth.

Moving on he denied that Blackberry owners don't use apps. He threw more numbers around to prove the opposite, saying that the App World has 6 million downloads per day and has logged 2 billion, mostly from Europe.

Saunders added, "Research to Guidance, an analyst firm, said in Q2 of 2011 that App World generates 43 per cent more daily downloads, per app, than Apple's App Store."

Using more up-to-date statistics, he advised that developers should target the Playbook because its users download three times more apps than Blackberry users.

Lastly, he challenged the 'myth' that Blackberry developers don't make money. Saunders said that App World has more paid downloads than the Android Market per month, making it the second highest revenue generating app market in the world behind Apple's App Store.

He also claimed that App World apps generate 40 per cent more revenue than Android apps.

RIM's strategy has been "hard to understand" in the past, Saunders admitted, and he apologised for that. However, he said that this isn't true of Blackberry 10 operating system because it has a simple strategy. He said it's the best of Blackberry 7 and QNX, with cloud services and a choice of industry standard programming languages such as C, C++ and HTML5. µ

 

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