TELEVISION BROADCASTER BSkyB is launching an internet TV service to take on Netflix and Lovefilm.
Sky announced the new service, which is aimed the 13 million UK households who don't subscribe to pay TV, with its financial results yesterday. The service will allow users to watch content through laptops, smartphones, games consoles and TVs, and will launch during the first half of this year.
It will offer instant access to Sky Movies on demand, with no dish and no contract, and customers will be able to pay monthly or rent a movie on a pay-as-you-go basis.
The service will start by offering movies and will "soon expand to offer sport and entertainment as well", the company said.
Sky said, "The rapid growth of broadband-connected devices is opening up new opportunities to retail our content directly to additional consumers.
"Alongside the continued growth of our satellite platform and existing wholesale arrangements, this will be a new way for us to reach out to consumers who love great content, but may not want the full Sky service. With no need for significant infrastructure investment, the service will open up a new opportunity for customer growth and allow us to monetise our content more widely."
Internet TV offerings are finally starting to take off as companies try to fill the gap left by recent crackdowns on filesharing web sites. It is commonly thought that if users are given more choice of content from legitimate web sites, it's likely that so-called 'piracy' will decrease. µ