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Apple poaches Dixons CEO to head up worldwide retail

Part of fruit themed firm’s retail expansion
Tue Jan 31 2012, 12:58

SELLER OF GADGETS Apple has poached the CEO of retail group Dixons to become the head of its own worldwide retail operations.

John Browett has been appointed Apple's SVP of retail, reporting directly to CEO Tim Cook. He will take on the role in April and will be based at Apple's headquarters in Cupertino, California.

Browett had been CEO of Dixons since 2007, and his new job will be to push the continued expansion of Apple's 361 stores around the world. Apple is planning 40 new store locations this year, with China playing a key role. Browett replaces Ron Johnson, creator of the 'Genius Bar', who left Apple last year.

Prior to Dixons, Browett worked in a number of positions at Tesco, including as chief of Tesco.com.

Cook said, "Our retail stores are all about customer service, and John shares that commitment like no one else we've met. We are thrilled to have him join our team and bring his incredible retail experience to Apple." µ

 

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