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Angry Birds' Rovio is not angry with ‘piracy’

Could be good for it
Tue Jan 31 2012, 09:04

GAME DEVELOPER Rovio is fairly laid back about the risks of 'piracy', according to its CEO.

Speaking in Cannes in front of the music industry, Rovio's Mikael Hed said that there was a possibility that 'piracy' could help its business.

"We have some issues with piracy, not only in apps, but also especially in the consumer products. There is tons and tons of merchandise out there, especially in Asia, which is not officially licensed products," he said, according to a report at the Guardian.

"We could learn a lot from the music industry, and the rather terrible ways the music industry has tried to combat piracy."

The Guardian did not report on the response, but we imagine that it was uncomfortable. Hed added that Rovio did not agree with the hard nosed method of tackling 'piracy' that is favoured by other firms and industries, adding that he felt that taking 'pirates' to court was futile.

Actually, he added, 'piracy' can help the business, gaining it fans and exposure. "Piracy may not be a bad thing: it can get us more business at the end of the day," he explained.

"We took something from the music industry, which was to stop treating the customers as users, and start treating them as fans. We do that today: we talk about how many fans we have... If we lose that fanbase, our business is done, but if we can grow that fanbase, our business will grow." µ


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