Innovation is a lot like love, everyone knows when it happens, but nobody really knows what it is - Dean 'Mr Segway' Kamen
MUSIC STREAMING SERVICE Spotify has hit three million paid subscribers, the firm's chief content officer has announced.
According to the Telegraph, Spotify's chief content officer has revealed that more than one in five of the firm's listeners are paying customers, rather than using the ad supported model.
As the streaming service had announced in November that it had 2.5 million paid subscribers, the latest figures show that Spotify has added 500,000 paying customers in just two months.
Just before it launched in the US in March last year, Spotify said it had signed up a million users, indicating that the country must have been lucrative for the service. Spotify is now available in about a dozen countries, including the addition of Denmark and Austria in the last few weeks.
Spotify has added a host of new services within the last year, which also could have helped its surge in popularity. In December, the firm said it wanted to be more like Facebook and Apple, and announced that it too is open to apps, with 12 applications live at launch. µ
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