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Apple is losing mobile internet market share

Decline clears path for alternatives
Fri Jan 27 2012, 09:44

SELLER OF SHINY TOYS Apple is losing a bit of traction in the market and is seeing its share of mobile internet usage slide.

Research by applications service provider reported in its Mobile Web Trends 2011 white paper shows a decline in Apple's mobile dominance. This it says has put Android traffic at the top of the pile, at least in the US. In the UK Apple is still leading the pack, while Blackberry usage is stable at around nine per cent wherever it goes.

In December Apple IOS web traffic fell to 34.1 per cent in the US, while Android increased to 36.6 per cent, the firm explained. In Europe the story is a little different, and Apple remains in the lead with a 42.6 per cent share of mobile traffic. Android has less in comparison, with 25 per cent, but its share is growing.

"The battle for mobile operating system dominance is far from over", said CEO James Rosewell.

"Apple experienced record sales of Ipad 2 and Iphone devices, yet its share of mobile web traffic declined in the US and Europe - indicating just how many more Android based products were used online in the same period." µ


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