Youtube is generating four billion views a day

VIDEO SHARING WEB SITE Youtube has boasted of some impressive numbers this week, a massive four billion views a day.

The number of videos uploaded has also been creeping up, or rather leaping up, in the last few years. In 2007, it said, it was operating at around six hours per minute, 24 hours by 2010, and 60 hours in 2012. This is a very big increase in uploads.

"In other words, you're uploading one hour of video to YouTube every second. Tick, tock, tick, tock - that's 4 hours right there!" said Youtube in a blog post.

"For all the hours of video you're uploading - you're watching more as well; we've now exceeded four billion video views globally every day. That's up 25 percent in the last eight months and the equivalent of more than half the world's population watching a video every day."

Youtube redesigned its home page recently, and its mobile applications are a staple on smartphones. This will have helped drive up traffic and content, as will its showing more released content and full length titles.

"With more original Channels rolling out this year, a new homepage to help you find and follow Channels you love, and new tools for creators always on the horizon, we're excited to see how many times you'll grow these numbers this year!" it added. µ