ADVERTISING BROKER Google has apologised to Mocality after the firm found its representatives had been lying about its relationship with the Kenyan firm.
Last week Mocality uncovered evidence that Google was farming its database for contact details then phoning up companies to claim it was connected with Mocality and upselling web site design and domain name registration. Now Nelson Mattos, a VP at Google, has publicly apologised to Mocality in a Google+ post.
Mattos' post said the firm was, "mortified to learn that a team of people working on a Google project improperly used Mocality's data and misrepresented our relationship with Mocality to encourage customers to create new websites". Mattos said Google had already apologised to Mocality and is now investigating how this ugly affair could have happened.
Mocality CEO Stefan Magdalinski said he appreciated "the speed and the honesty with which Google and Joe [Mucheru, Google's Sub-Saharan Africa Lead] reacted", adding the serious issue is not the database trawling but the behaviour of Google representatives on the telephone. Magdalinski said he awaited the outcome of Google's internal investigation and added that his firm was not taking legal action against Google at this time.
Magdalinski had previously asked who at Google had authorised company workers to undertake such actions. Google will need to show that it is not company policy to tread on others in order to get business if it wants keep its "do no evil" mantra.
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