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Amazon launches an Ipad web store that bypasses Apple’s 30 per cent cut

Opens an Ipad optimised Kindle store
Fri Jan 13 2012, 12:32

BOOKSELLER Amazon has launched its own web store to avoid paying Apple its usual 30 per cent commission for selling books on the Ipad.

According to NMA, the book and CD flogger launched an Ipad optimised Kindle Store in the US this week. The online retail outlet is specifically designed for touchscreen devices and allows users to download books through their web browsers.

The books can then be read via either with Apple's Safari browser or via Amazon's Kindle Cloud Reader app for the Ipad, which can also be used when offline.

This is a cagey move by Amazon, as publishers selling books at the Amazon Kindle Store can avoid paying Apple its 30 per cent cut of the revenue generated by Ipad owners with purchases made through native IOS apps.

When Apple updated its in-app sales guidelines to claim 30 per cent of all revenue genearated, many retailers removed the e-book purchase options from their native IOS apps.

In August of last year, the Financial Times removed its IOS apps from the Apple App Store and the publisher replaced it with an HTML5-based web app, also avoiding Apple's 30 per cent commission. µ

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Comments
interesting

The wheels are coming off the bus!

Time to disable the web browser

posted by : Andrew, 15 January 2012 Complain about this comment
OVERCHARGED

IF A VENDOR OVERCHARGES TOO MUCH, THE CUSTOMER WILL WORK TO FIND A CHEAPER PRICE SOME OTHER WAY.
THATS THE WAY THE WORLD WORKS, HOW DOES THIS QUALIFY AS NEWS??

posted by : SHOUTER, 14 January 2012 Complain about this comment
Last Halloween...

my friends and I used a ouiji board and somehow managed to get through to Steve Jobs. Turns out he is in Hell, burning. Satan cut him a deal though, he gave him an iPhone and told him if he apologises to all the family members of the poor Chinese who committed suicide whilst working at the Apple factory, he would grant him a pardon. He's not managed to get through to anyone yet though, not sure why but he kept ranting about a dodgy aerial or something.

posted by : ROBOT UNICORN ATTACK, 13 January 2012 Complain about this comment
Apple

they should change their name to Corporate Greed Unlimited

posted by : robbie, 13 January 2012 Complain about this comment
aboutus
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