FLOGGER OF SHINY TOYS Apple has reportedly dropped Sharp from its Ipad 3 supply chain because Sharp's display panels didn't meet its exacting quality standards.
According to ET News, LG and Samsung have taken over the role in supplying Apple with what are expected to be high-definition 2048x1536 resolution screens for the upcoming tablet that the company is expected to launch this year. This followed Apple's rejection of Sharp's displays for mass production.
In November last year it was suggested that Sharp would produce the displays for Apple's third generation Ipad. This came after reports that the cappuccino company was considering an investment of $1bn in a Sharp display plant.
Sharp continues to supply display panels for the Iphone, and it looks like this relationship will continue as Apple is apparently using Sharp's displays for its next Iphone.
Sources told ET News that Apple plans to procure at least 65 million LCD panels for its Ipad 3 this year.
The Ipad 3 is anticipated for release as early as the first quarter. Rumours have it that the device will have a display panel with XQGA dimensions or 2048x1536 resolution, which is four times more pixel area than the Ipad 2 screen. µ