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LG and Intel enter an alliance in WiDi technology

Embedded wireless streaming
Mon Dec 19 2011, 11:23

KOREAN DISPLAY MAKER LG and chipmaker Intel have joined forces to adopt and promote WiDi technology.

WiDi or Wireless Display technology made by Intel will be embedded in LG's Cinema 3D Smart TVs from next year. It will allow users to wirelessly steam high definition content from devices such as a laptop to larger screens like a TV's.

Intel WiDi

Seog-ho Ro, SVP of home entertainment at LG said, "Through this strategic alliance, Cinema 3D Smart TV users will be able to access a wider variety of content in a more convenient manner."

"Intel WiDi will be one of several features that will enhance the user convenience of our CINEMA 3D Smart TVs, further differentiating our products from the competition."

The name can be a bit misleading because WiDi doesn't actually require a connection though something like router to work. Instead, the two devices establish a connection directly via their WiFi chips.

While WiDi is being used to share content the device that holds the content can still be used for other tasks. LG said it will show off WiDi enabled products at next month's consumer electronics show (CES).

"Intel is planning to expand Intel WiDi technology to various devices to provide consumers the seamless, smarter usage experience," said Hee-Sung Lee, country manager of Intel Korea. "Through this collaboration with LG Electronics, LG Cinema 3D Smart TV users could also benefit from Intel WiDi without the need to purchase an external adapter." µ


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