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Nvidia loses fifth place in smartphone chip market to Broadcom

Could challenge Qualcomm for top spot
Wed Dec 07 2011, 10:58

CHIP DESIGNER Nvidia has lost fifth place in the smartphone chip market to Broadcom, the latest figures show.

Strategy Analytics' most recent research has shown that Nvidia, the designer of Tegra chips, has lost fifth place to Broadcom. The firm said the smartphone applications processor market achieved an impressive 59 per cent year-on-year growth of $2.4 billion in the third quarter.

"Qualcomm continued its dominant market position in smartphone applications processors with 49 percent revenue share in Q3 2011, on the strength of its multi-tier product portfolio and its strong participation in all major mobile software ecosystems," said Sravan Kundojjala, senior analyst at Strategy Analytics. "Qualcomm has become the company to beat in the mobile chip market, moving far ahead of most of its competitors."

After Qualcomm, the top five are rounded out by Samsung, Texas Instruments, Marvell and Broadcom. This ranking is based on numbers of units sold, according to Strategy Analytics.

Stuart Robinson, director of handset component technologies at Strategy Analytics said, "Thanks to the ramp up of its Android business, Broadcom finally broke into the top-five vendor list for smartphone applications processors in Q3 2011."

He added that the analyst firm believes that Broadcom could be a competitor to Qualcomm and therefore might gain the top spot in the long-term future. He said this prediction is based on the "company's integration capabilites, cellular IP strength and strong emphasis on wireless markets." µ



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