Asda goes dirt cheap on Kobo e-reader

UK SUPERMARKET CHAIN Asda has announced that it will sell the Kobo e-reader at a discount this Christmas season.

The firm will sell the Kobo WiFi for a cheap as chips price of £67 and £107 for the Touch version. In comparison WHSmiths flogs the Kobo for £89 and the Touch for £109.

Duncan Tate, a technology expert at Asda said, "The Kobo e-reader has received rave reviews and we're delighted to be able to offer it to customers at this breakthrough price before Christmas."

Asda will sell the e-readers from this Friday both in store and on its web site. The Kobo store offers more than 1 million ebook titles and the device comes pre-loaded with 100 classic ebooks.

Like Amazon's Kindle e-reader, which sells for £89, the Kobo has a 6in e-ink screen. It has 1GB of internal storage and a SD card slot for expansion. Asda said it will be the first supermarket to offer the Kobo.

The offer is part of Asda's initiative to make reading more affordable and accessible. µ