ADVERTISING BROKER Google is letting people track the progress of Santa Claus as he prepares on his one day of work per year.
It's December already, so presumably the elves are making him a very strong cup of coffee, and over at Google the excitement can clearly be seen.
"Whether you know him as Père Noël, Weihnachtsmann, Babbo Natale, Father Christmas, Saint Nicholas or Santa Claus, there's a chance you're anticipating a visit from the jolly old man this December 24. Although he goes by many different names, the magic he brings to the holidays is felt by children and adults celebrating Christmas all over the world," says a blog post from Brian McClendon, VP of engineering for Google Earth and Maps
"Like most traditions, this one has evolved over time. Now, in addition to racing downstairs to their stockings, children can follow Santa online on his annual trip from the North Pole to their chimney."
The countdown to the 24 hour present delivery spree starts this month of course, and Google, which tracks Santa through NORAD, is helping get the kids hyped up with a month of Santa related fun and frolics that will culminate with following his delivery progress on Christmas Eve.
We don't know what Santa thinks of this. Perhaps he has contacted the North Pole's data protection regulator about this location tracking, we cannot say.
We've tried asking him a question but just kept getting a voice message that said something about a 'naughty list'. We will update if we get a response, however. µ
Finally, a Dre and Jay-Z collaboration
Apple accused of weaponising the App Store to favour Apple Music
Something else for carriers to blame poor reception on
Will it work on Songs for the Deaf?