ADVERTISING BROKER Google has launched its Catalogs app for Android tablets.
Google Catalogs is the firm's way of showcasing mail order catalogues from numerous retailers, much like an e-book library. The catalogues can include rich content such as videos and the ability to create user personalised catalogues.
Google has managed to sign up a number of big-name US retailers to the service, highlighting how much clout Google has in attracting brands. It doesn't take Mystic Meg to see the firm could link it to retailers' web stores and a Google payment system, selling the system as some sort of rich electronic shopping.
Google sells the service to firms by saying, "It's free to participate and can drive awareness of your products and generate visits to your website!" This is something retailers might pay Google good money to get. Although Google doesn't charge firms at present, that may change as the service picks up users.
Interestingly Google brought its Catalogs service to Apple's Ipad first, an indication of the position Apple's device holds in the tablet market. In many ways Google Catalogs shows that with or without Android, Google is still all about pushing advertising in front of computer, smartphone and tablet users. µ