Microsoft buys into video search for XBox 360

SOFTWARE HOUSE Microsoft has bought Videosurf, an aptly named firm that develops video search software.

Microsoft said that it will add the technology to its Xbox 360 ecosystem, or console and dashboard software, and improve the way that users search for content.

The firm is already close to releasing a dashboard update that makes more use of Kinect and voice control to smooth search, but Videosurf can look inside videos it said, meaning that content discovery will be even quicker and smarter.

"VideoSurf's content analytics technology will enhance the search and discovery of entertainment content across our platform," said Alex Garden, director of Xbox Live for the Interactive Entertainment Business at Microsoft as he explained that gamers would be able to find games and game content easier.

"This holiday we will launch voice search across our entertainment partners on Xbox LIVE. Over time, as we integrate VideoSurf's technology into our system, we are excited about the potential to have content tagged in real time to increase the speed and relevance of the search results."

Videosurf says that it can search through 50 million video properties on the internet, and its page lets you search for clips, music videos and TV shows. Because text descriptions are limited, it says, it uses patented technology to peer within the video and assess its content.

"Microsoft's Interactive Entertainment Division is at the leading edge of connected entertainment," said Lior Delgo, CEO and co-founder of Videosurf. "We are incredibly excited to be working together on our mutual passion for creating amazing consumer experiences and reinventing how consumers search, discover and enjoy content on their televisions."

Reports have suggested that the Al Gore backed business was bought for $70m. µ