INTERNET REGISTRY AND ANIMAL RIGHTS DE-ACTIVIST Godaddy has been credited with helping increase the take-up of IPv6.
Enemy of the wildlife population it might be, but the firm recently introduced support for IPv6 and, according to a survey sponsored by internet networking firm Infoblox, helped increase the number of zones running .com, .net, and .org domains that support IPv6 by 1,900 per cent in the last year.
Infoblox reminds us that the global supply of IPv4 addresses is dwindling - we have ours in the basement with the tinned food, sealed Star Wars toys and shotguns - and that now IPv6 and organisational support for it is "an inescapable requirement".
All organisations and businesses with an internet presence should be thinking about using it now, it said, and should be in a position to support the rapidly growing number of customer, partner and visitor IPv6-enabled devices that access their Internet presence. It is encouraging news then that IPv6 has had a boost.
"If your external presence only supports IPv4, then the only devices that can communicate with you will be those with IPv4 addresses," says Cricket Liu, general manager of the Infoblox IPv6 Center of Excellence.
"To the growing population of pure IPv6 devices, you're invisible. We can't ignore the emerging competitive advantages of IPv6, but we also don't need to adopt IPv6 in one great, costly leap. Focus first on providing IPv6 to the outside world and then work inward in stages. Do this and IPv6 deployment will be relatively painless and prove to be a valuable long-term investment for business growth."
Growth increased by 1,900 per cent according to the survey, and apparently without Godaddy's input it would still have grown, however only by three per cent organically. Therefore that firm is credited with a "significant portion" of the growth.
France, the US and the Czech Republic have seen the most increased use, but overall less than one per cent of the zones studied have IPv6-enabled web servers.
Go Daddy told the INQUIRER that is was happy to be associated with the growth in IPv6 and added that it was prepared to support more growth as it comes online.
"Go Daddy sees IPv6 enabled services as critical to the continued growth of the Internet. Website owners need not worry, Go Daddy is working hard with laser focus on the completion of its IPv6 rollout," said David Koopman, Go Daddy's Chief Technology Officer to the INQUIRER.
"Go Daddy has completed Glue records, /32 allocations from ARIN, RIPE and APNIC with transit to all of our data centers worldwide, and most recently, as noted, our entire 30MM+ customer DNS system is running on IPv6 dual stack. We're on top of it, and doing everything we can to ensure timely delivery of IPv6 services, hassle free." µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home