FINNISH PHONE FIRM Nokia's first Windows Phone handset, the Lumia 800 has gone on sale to what it hopes will be a warm reception.
Nokia is hyping up the launch today with free blue flowers and coffee at five London train stations and Vodafone's store on Oxford Street. The firm has also laid on rickshaws on Oxford Street as part of the promotion.
Nokia tweeted earlier today, "There are only 9 phones left @ThreeUK Oxford Street so get down to get one!"
It's unclear how much stock of the handset there is after Nokia decided to launch the phone with only a few selected mobile operators and retailers. Many retailers have had SIM-free stock delayed until January next year, but Nokia told us that it is confident the phone will sell well.
The promotional slogan that has been attached to the handset is, "Make every day amazing with the new Nokia Lumia 800."
If you're after a Nokia Lumia 800 then you can get one for free on a £26 per month contract or from £470 SIM-free. If you're not sure whether to upgrade to Nokia's latest and greatest then read our full review of the handset.
Nokia is hoping to make a comeback in the smartphone market after a shaky year so far. Judging by the number of launch gimmicks, it's going all out. µ