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Buy two Blackberry Playbooks, get one free

RIM offers enterprises tablet bargains
Mon Oct 31 2011, 15:44

CANADIAN COMMUNICATIONS OUTFIT Research in Motion (RIM) is really trying to push sales of its Playbook tablet and the latest move from its marketing department is to offer business buyers one free device for every two that they buy.

It's a pretty good offer, and one that you would normally associate with supermarkets and bags of crisps, so for a hardware firm and tablet computers, which are something of a must-have at the moment, its rather surprising.

The US Blackberry sales web site has the offer live now, and as well as giving buyers a free Playbook tablet the firm is also bundling in some other sweeteners.

The deal lasts until the end of this year and is open to Blackberry business customers that buy Playbooks from an authorised reseller. As well as getting three more Playbooks than it seems anyone wants at the moment, shoppers will also have the choice of a leather sleeve, a charging pod or 6 foot long high-speed HDMI cable.

We cannot confirm if the same offer is coming to the UK, but Blackberry PR representatives are checking for us.

October has not been kind to RIM and its Playbook, and last week it announced that it will delay the release of an upgraded operating system for the devices.

"As much as we'd love to have it in your hands today, we've made the difficult decision to wait to launch BlackBerry PlayBook OS 2.0 until we are confident we have fully met the expectations of our developers, enterprise customers and end-users," wrote David Smith, SVP of Blackberry Playbook in a somewhat downbeat announcement.

Elsewhere Playbook prices have already been slashed at high street retailers, and in at least one case the Playbook has had a significant £150 wiped off its original price. µ

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Comments
NO NIGERIANS

Nigerians aren't eligible.

posted by : Bill, 01 November 2011 Complain about this comment
THAT AINT A TABLET

THAT THERE IS ANOTHER GRUBLET.
AND LIKE ALL OTHER GRUBLETS, INCLUDING THE IPAD GRUBLETS, THEY WEAR A FINE COATING OF FAECAL SCHMEAR.
YOU SURE YOU WANT TO BE TOUCHING THAT THING?

posted by : SHOUTER, 01 November 2011 Complain about this comment
www.aslpin.com

share your opinions and what you like with bbm users on aslpin.com

posted by : aslpin, 31 October 2011 Complain about this comment
RE: Good marketing

PlayBook is a double-entendre word... it pertains to a sports analogy where coaches use "playbooks" where they draft out strategy and which in turn was also adopted by business executives who like feeling powerful by using sports terms.

RIM figured that the general public would simply identify with the "play" aspect of PlayBook and left it to the business execs and big wigs to decipher the sports analogy.

posted by : R.G., 31 October 2011 Complain about this comment
RE: Good marketing

PlayBook is a double-entendre for your information... it pertains to a sports analogy where coaches use "playbooks" where they draft out strategy and which in turn was also adopted by business executives who like feeling powerful by using sports terms.

RIM figured that the general public would simply identify with the "play" aspect of PlayBook and left it to the business execs and big wigs to decipher the sports analogy.

posted by : Nicanadian, 31 October 2011 Complain about this comment
Are Nigerians eligible?

I am a Nigerian, and will to know whether we will benefit from the blackberry offer.

posted by : Emeka Emeniru, 31 October 2011 Complain about this comment
First prize

First prize is an iPad.

The can't sell one to anyone, what are they smoking think anyone would buy two (or three for the price of two).

If it was any good, people would be beating a path to their door... which is NOT happening.

posted by : ed, 31 October 2011 Complain about this comment
Good marketing

They name it Playbook and market it to businesses. Seems like a good idea, carry on.

posted by : riDDi, 31 October 2011 Complain about this comment
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