CANADIAN COMMUNICATIONS OUTFIT Research in Motion (RIM) is really trying to push sales of its Playbook tablet and the latest move from its marketing department is to offer business buyers one free device for every two that they buy.
It's a pretty good offer, and one that you would normally associate with supermarkets and bags of crisps, so for a hardware firm and tablet computers, which are something of a must-have at the moment, its rather surprising.
The US Blackberry sales web site has the offer live now, and as well as giving buyers a free Playbook tablet the firm is also bundling in some other sweeteners.
The deal lasts until the end of this year and is open to Blackberry business customers that buy Playbooks from an authorised reseller. As well as getting three more Playbooks than it seems anyone wants at the moment, shoppers will also have the choice of a leather sleeve, a charging pod or 6 foot long high-speed HDMI cable.
We cannot confirm if the same offer is coming to the UK, but Blackberry PR representatives are checking for us.
October has not been kind to RIM and its Playbook, and last week it announced that it will delay the release of an upgraded operating system for the devices.
"As much as we'd love to have it in your hands today, we've made the difficult decision to wait to launch BlackBerry PlayBook OS 2.0 until we are confident we have fully met the expectations of our developers, enterprise customers and end-users," wrote David Smith, SVP of Blackberry Playbook in a somewhat downbeat announcement.
Elsewhere Playbook prices have already been slashed at high street retailers, and in at least one case the Playbook has had a significant £150 wiped off its original price. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home