CHIPMAKER Intel thinks that it has done all it can to make chip prices attractive and is calling on hardware makers to join it and make ultraslim notebooks cheaper.
In an interview with Reuters Chipzilla said it is working with suppliers and manufacturers to lower prices and promoted ultraslim laptops as alternatives to the tablets that consumers are buying.
Tablets are eating into PC sales and have pretty much seen off netbooks already, but Intel, which doesn't do as well as ARM in the tablets market, wants to turn this around and make wafer thin laptops so popular and cheap that they account for 40 per cent of home PC sales.
"That's a challenging target ... in order for that to happen the price has to come down," Navin Shenoy, Intel VP of sales and marketing and general manager for the Asia-Pacific region told Reuters.
Notebook PCs weigh rather heavily on the wallet, but Intel reckons that there is some movement in costs and suggested that firms like Acer could shave around £170 off notebook prices, with some assistance.
"At some point you'll have to be at that price point, but it doesn't have to be overnight. It takes time to engineer a cost down," Shenoy said.
"More work needs to happen in the ecosystem. Even if we're giving the chips away for free, we couldn't hit the price point we want to hit if we don't work with the rest of the industry." µ
It's time for our regular two-step through the Google news
Bug bounty offer: accepted