Word of the Day: ptarmic - substance causing sneezing - Sheesh! That pepper is really ptarmic, man!
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Google will redirect all its accounts to SSL search
ADVERTISING BROKER Google will use SSL by default for all searches conducted by its logged-in users.
Google introduced an encrypted search service in April 2010, however now all those that login to Google will be redirected to the SSL web site automatically, resulting in search queries that are encrypted. Those that don't login will have to manually navigate to https://www.google.com.
According to Evelyn Kao, product manager at Google, web searches are becoming an "increasingly customised experience" and said that means protection of search results is important. Kao said the encryption of search queries means websites will not know what query users search for on Google, which should put a spanner in the works for some web sites' search engine optimisation techniques.
In the past year Facebook and Twitter have also announced support for SSL, with Google having said that it planned to modify more of its services to use SSL.
The need for encryption has grown due to the use of WiFi and other wireless networks to connect to services. While search data might be relatively public anyway - after all Google has a record of what each user searches for - accessing email and logging onto online services such as Facebook, Twitter or Gmail using plaintext transfer is very risky. µ
Tags: Google
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Mr. Hust, you might have noticed from Google's semi-recent conter-SEO shenanigans that it quite enjoys throwing spanners into well-oiled optimization setups. It's probably the ensuing carnage that it finds most entertaining.
And the best part? There's no real competition the size of Google that you can switch to! Sure you can throw your lot with smaller outfits, but that's your loss, not theirs.
Of course google will use all the data, and sell it at will, and give it to the 'security' forces. but apart from those it's safe, safe from uhm... the competition when they don't pay then I guess
"Kao said the encryption of search queries means websites will not know what query users search for on Google, which should put a spanner in the works for some web sites' search engine optimisation techniques."
I work with a number of customers who depend on this information for optimizing their Google ad purchases. Seems like Google is shooting themselves in the revenue stream here.
In today's ever changing world we we are seeing a pattern gearing where more and more of our new technology is connected via unsecured wireless networks or poorly encrypted. Not to mention that most wireless passwords are measly brute forced, The need for a client and whom they conduct data transmission with is becoming a ever higher responsibility of service providers in the digital age. The act of Google's to recognize this is a good thing.