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Kogan undercuts rivals on big screen TVs

Compares itself to big name retailers
Wed Oct 12 2011, 12:31

AUSTRALIAN HARDWARE MAKER Kogan has announced its range of budget priced LED TVs.

The Kogan 'Full HD LED TV' range will be available in December for as little as £369. There are models in 42in, 46in and 55in screen sizes.

Once again the firm believe that rivals are selling products for too much and plans to "ruffle the feathers of big retailers in Britain", said Ruslan Kogan, CEO of Kogan.

"The big brands have been able to get away with charging far too much on big screen TVs for far too long. We're throwing the gauntlet down to the likes of Currys, John Lewis and others. Just try and sell a TV with the same features at prices anywhere near Kogan's, we dare you!", he added.

When compared to retailers such as John Lewis and Currys the Kogan TVs are between £100 and £700 cheaper. However if you look elsewhere there are manufacturers that offer equivalent products for less than Kogan.

For example, a Hannspree 42in full HD LCD TV can be bought for £329 from, although the Kogan has Freeview HD.

Kogan advertises the TVs as coming with personal video recorder (PVR) technology but the small print reveals that you need to attach USB storage to the device for this to work.

Something to note is that the prices of the Kogan TVs are based on its Liveprice system. This is effectively a cheaper pre-order price that is constantly going up as the launch of the product looms. µ


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