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Kindle Fire pre-orders top 95,000

Analyst estimates
Tue Oct 04 2011, 12:20

PRE-ORDERS for Amazon's Kindle Fire tablet topped 95,000 on the first day the device was made available, according to analyst firm Edatasource.

This outstripped the orders for three other Kindle devices that Amazon launched last week, which totaled approximately 25,000 units during the same period.

Edatasource said it is able to gain insight into ecommerce sales through its panel of 800,000 inboxes. By analysing purchase receipts received by email, the firm is able to estimate the daily orders places at major ecommerce web sites as well as which products are being purchased.

In April 2010, Edatasource estimated the number of Ipad purchases to be 350,000 on the first day that product came to market. This compared to the 300,000 that Apple subsequently reported for first day sales.

The launch of the Kindle Fire, priced at $199, was announced on 28 September by Amazon and it made the device available for pre-order immediately on its web site. Amazon will begin shipments in November.

According to Edatasource, 27 per cent of Kindles were sold with some kind of accessory, and Marware protective covers were by far the most popular accessory for the Kindle Fire.

The 7in IPS ultra-wide display, dual-core processor tablet weighs 14.6oz. Amazon CEO Jeff Bezos said at the launch that Amazon will ship "millions" of the devices, which run a customised version of Android, from 15 November.

All of the content on the device is backed up in the cloud so users can delete things when they want. Content available will include 100,000 movies and TV shows, a million songs, apps from the Amazon Appstore and magazines.

Amazon launched the Fire tablet alongside three Kindles, two of which have a touchscreen. The WiFi only version is priced at $99 while the Kindle touch 3G costs $149 and has free 3G wireless. It's 75 per cent lighter than previous versions.

Amazon also launched a $79 Kindle that is not a touchscreen device and is 30 per cent lighter than the original Kindle at 5.98oz. It will cost £89 in the UK, and ships from 12 October. µ


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