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British Airways spends up to £32k on Ipads for business flights

Quite a lot by anyone’s standards
Thu Sep 29 2011, 17:40

AS LOW-COST AIRLINES COLLAPSE leaving travellers stranded on holidays in Spain, British Airways is bucking the trend by spending around £32,000 on adding Ipads to its business flights.

BA is adding a £500 Ipad for each passenger on its twice daily flight from London and New York on 32 seats in each plane. If there were two of these planes, then BA could have spent around £32,000 on adding the devices.

Even if only one plane is doing the twice a daily flight, BA will have spent £16,000, which is quite a lot by anyone's standards. The airline will make it back pretty sharpish though, as it charges about £2,500 per person for the flight.

On boarding a flight, each customer will be handed an Ipad, pre-loaded with 64GB of films, TV and games from British Airways' in-flight entertainment service for the duration of the flight by cabin crew.

The service, between London and New York's JFK Airport, features 32 fully flat seats and operates using flight numbers previously assigned to the Concorde.

Nice for those who can afford it, but we are wondering whether BA's efforts are somewhat pointless and expensive. Whether BA will win from this or not, we're sure Apple will be rubbing its hands together in glee and anticipation that other airlines might follow its lead. µ

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Comments
A318

Yeah, no, BA has 2x Airbus A318's in 32x biz class config that they use for LCY-JFK flights.

posted by : Matt, 30 September 2011 Complain about this comment
Have you ever stopped to think

what it costs the airlines for seat-back entertainment in Cattle class? By the time the system has been through FAA/CAA certification and the cost of fitting the extra wiring, customised seats etc I'd be amazed if they got much (if any) change out of £500 per seat.

posted by : Steve T, 29 September 2011 Complain about this comment
Perhaps 20% less ...

Do don't think BA paid VAT on these devices which will be used on International flights?

And I'm sure that Apple gave them a good deal, just for the free publicity you are giving them.

posted by : Thomas, 29 September 2011 Complain about this comment
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