UK PLACES London and Scotland are petitioning for their own top level domain name suffixes in a bid to distinguish themselves from, well, other places.
North of the border in Scotland the local government has asked Ed Vaizey to back its requests, while down south, where the Olympics will be happening, this is probably not necessary.
Vaizey of course is a busy man, and because he has the Digital Economy Act that constantly needs massaging, he has to meet with media firms, and rights holders, and occasionally he has some political work to do. How much preference the Scottish domain will get in his 'To-Do' list remains to be seen.
According to the Associated Press, the Scottish government has asked the Communications Minister to back a bid for a 'dotscot' internet identity that would see confusing suffixes like ".com" and ".co.uk" replaced with the apparently much needed ".scot".
Alex Neil, cabinet secretary for Infrastructure and Capital wrote to Vaizey to express his support for the non-profit company Dot Scot Registry (DSR), that is trying to get the Internet Corporation for Assigned Names and Numbers (ICANN) to allow the domain..
"The Scottish Government is behind this company because we believe there is strong demand for a dotSCOT domain and that it should be run as a public resource on a not-for-profit basis that will quickly become self-financing," said MP Neil.
"I am sure the UK Government with its responsibility for internet governance will want to support us. DotSCOT will be a wonderful asset for establishing a distinctive online identity for many organisations and people who have been described as the worldwide family of Scots and want to demonstrate that identity online."
London wants its own domain to show how digitally advanced it is, according to the Telegraph newspaper, and this weekend the city's official promotional agency, London & Partners announced its intention to bid.
"Ownership of the dot London domain could offer a tremendous opportunity to reinforce London's position as a global centre for digital innovation, generate revenue and bring about new employment opportunities," said Kulveer Ranger, digital advisor to the Mayor of London.
"There is great potential for engaging with Londoners and the Mayor is interested to understand better what people think this opportunity would mean to them, as well as the marketing opportunities and the business benefit for the capital as a whole." µ
Sign up for INQbot – a weekly roundup of the best from the INQ