The INQUIRER: Harrow's leading IT publication
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Consumers are eyeing Windows Phone 7
CATCH-UP MOBILE DEVELOPER Microsoft's unpopular mobile operating system (OS) Windows Phone 7 (WP7) is being eyed up by consumers despite its failure to take off, a report says.
According to Connected Intelligence, Android is the most popular OS but it faces some "nascent competition" from Windows Phone 7. The INQUIRER very much doubts this, but everyone is entitled to an opinion, we suppose.
The survey of smartphone owners and those who intend to buy a new smartphone in the next six months found, unsurprisingly, that Android generates more interest than any other OS, at 63 per cent, and it is also the OS that consumers are "most interested in", at 36 per cent.
But according to Connected Intelligence's "Android: Variation and Value-Add" report, Android's continued market dominance is "in no way guaranteed".
The report says, unconvincingly we think, that in fact 44 per cent of smartphone owners are considering buying a WP7 device.
Linda Barrabee, research director for Connected Intelligence said, "The Android juggernaut continues, and that's not great news for some of their OS competitors. For example, one-third of BlackBerry smartphone owners are most interested in Android for their next smartphone purchase. That said, Android is also experiencing continued competition from Apple's popular iPhone, as well as some nascent competition from Windows Phone 7."
The report admits that there are a number of hurdles. For example, there's the small matter that 45 per cent of consumers are still not aware of Windows Phone 7. And, among the 50 per cent of consumers who plan to purchase a smartphone in the next six months but who are not interested in a handset running WP7, the most popular reason given also centred on lack of awareness.
"Windows Phone 7 has a way to go before consumers really understand what it is," Barrabee said. "But with the right marketing mojo, apps portfolio, and feature-rich hardware, Microsoft could certainly improve its standing and chip away at Android's dominant market position."
Microsoft's WP7 mobile OS hasn't got off to the best start and currently holds around 1.7 per cent of the market. Microsoft CEO Steve Ballmer has admitted that WP7 sales have been slower than expected. µ
Tags: Microsoft
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How is this in any way biased? it's almost entirely quotes of other said, also the report is based on a survey of prospective customers. It's not some insider giving his/her opinion. The survey was not carried out by MS or Google, and from what I can tell from Connected Intelligence's website it was not commissioned. it is based on (and this is from their website):
Our complete suite of products includes:
Briefing reports
Product and service availability analysis
Consumer adoption analysis
Consumer usage analysis
In fact if you read the report %50 of people claim to not be aware of WP7.
Additionally when one of the biggest, richest, most powerful companies in the world (MS) attacks a market that they should have a natural advantage in (OS's) and are only able to get %1.7 of the market, it deserves a dig or two.
nascent competition" from Windows Phone 7
:-)))))
Apparently professional opinion doesn't matter here since 50% of the comments I attempt to post never make it. Moving on to less biased sites.
This article was pretty much ruined by the biased tone; every time there was even a modest positive slant towards WP7 the writer felt the need to get in a little dig.