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Apple is not waiting for Intel's Ivy Bridge to refresh Macbook Pro

Delay could mean only a slight tweak
Wed Sep 14 2011, 13:45

TOYMAKER FOR THE WELL HEELED Apple is planning to refresh its Macbook Pro line-up if rumours are correct.

Appleinsider claims to have received a tip off that Apple will not wait until Intel's Ivy Bridge shows up next year in order to refresh its Macbook Pro laptops. Until recently it had been thought that Intel would release its Ivy Bridge successor to Sandy Bridge late this year, but now it is expected to turn up in the second quarter of 2012.

Not wanting to wait around, Apple will equip its high-end laptops with Intel's revamped Sandy Bridge based Core i7 processors, according to Appleinsider. The parts range from the Core i7-2640m all the way up to the Core i7-2960XM, however it should be noted that the web site did not reveal which Macbook Pro models will have what Intel chips, though it did say Apple will refresh its machines by the end of this month.

Apple usually gets first crack at Intel's latest mobile chips and, while the firm isn't Intel's biggest customer, one Intel staffer told The INQUIRER that it is perhaps the most important one for brand image. So if Apple can't get its hands on Ivy Bridge, it's a pretty safe bet that it won't wait another six months and risk losing sales during the festive holiday shopping period.

While Apple's product line is often lambasted, its Macbook Pro range of machines offer decent value when their specifications and build quality are taken into consideration. The problem for Apple, and every other system builder, is that it needs Intel to deliver the chips, but with Intel moving to a new 22nm Tri-gate process node there's always the chance of delays.

Knowing that Apple will most likely stick Ivy Bridge chips in the next Macbook Pro refresh, we can only suggest that fanbois hold off this imminent refresh if it materialises. µ

 

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