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Bartz resigns from Yahoo's board

After making blunt comments
Mon Sep 12 2011, 12:59

FORMER YAHOO CEO Carol Bartz has resigned from the company's board of directors following her abrupt dismissal as CEO last week.

Bartz's reign as Yahoo CEO ended with her getting sacked over the phone last week, though she was still on the firm's board of directors. Bartz then gave an interview to Fortune in which she called Yahoo's board "doofuses" and claimed that it had "f**ked me over".

After she had made such blunt comments about the board it was no surprise that on 9 September Bartz resigned from Yahoo's board of directors.

Bartz took the helm of Yahoo following founder Jerry Yang's departure from the post. His exit had a similar sense of theatre following Yang's repeated attempts to rebuff Microsoft's bid to buy the company. In the end both Yang and Bartz lost the confidence of the board and were fired.

While Yahoo failed to make a dent in Google's search engine market share during Bartz's reign, blaming her alone is perhaps a little simplistic. Yahoo has been on a downward spiral for many years and its plans to change its focus to become a content provider seem to have stalled.

Since Yahoo signed a deal with Microsoft to have Bing power its search results, Yahoo focused its attention to selling advertising, though it seems to have missed out on the fast growing mobile ad market, where Apple and Google are battling for customer allegience and revenues.

Bartz's comments about Yahoo's board of directors have to be taken with a pinch of salt, under the circumstances, but the episode doesn't paint either Bartz or Yahoo's board in a particularly flattering light. µ

 

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