MOBILE PHONE SELLER Phones4U has been banned from using Jesus Christ in its advertisements.
The firm had been suggesting that its business had some sort of association with, or at least the support of, the Son of God and had been using his image to allude that it had his approval.
An advert, which saw Jesus grinning and giving a thumbs up of approval to its "Miraculous" Samsung Galaxy deals, was complained about 98 times, and the Advertising Standards Agency reacted.
According to the ASA the advertisement is disrespectful, but you probably did not need an agency to tell you that.
Phones4U was apologetic in its statements to the agency, and told it that the adverts were not intended to be disrespectful or to cause offence to Christians. The ads, which were shown over the Easter weekend, were supposed to be lighthearted, it added.
Regardless, the ads will never be seen again. µ