One more such victory and we are lost - Pyrrhus
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Huawei will launch its own brand phone in the UK
CHINESE TELECOM VENDOR Huawei is poised to sell its first own brand phone in the UK, which will run Google's Android operating system.
It marks a change of strategy for Huawei, which wants to follow the footsteps of its rival HTC by moving from white label devices into its own branded handsets.
The phone maker will introduce its Blaze device as early as next month, according to Bloomberg. Huawei is targeting a market share of four to five per cent within 12 months, the company's UK EVP Mark Mitchinson said.
He told Bloomberg, "We're trying to establish the brand, almost from scratch," adding that Huawei will compete with "anyone involved in Android".
Mitchinson has a pretty good track record, having worked as UK MD at Samsung Mobile for 10 years previously.
It is likely that the Blaze handset will compete with low cost smartphones, retailing at around £100.
Huawei aims to boost its handset sales to $20bn in five years from $6bn this year. µ
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It is much easier to use unbranded handsets than carrier branded. When the chinese are making nearly half or more of world's electronic items , makes sense to sell them under their own brand and provide sales and service , rather than carrier branded white phones which are obsolete before even they come to the market and there are no firmware updates or value if you want to more carriers. i hate the large amount of phones dumped because of firmware updates. If their was an software upgrade model in phones like presently in computers, phones would get much more recycled than they do now.
Maybe in the UK, but Huawei has been selling handsets in the rest of the world for years now.