IN AN ACT OF REMARKABLE TIMING the founder of Twitpic has launched a Twitter challenger, the day after that firm launched a service that diminishes the need for third party photo uploads.
Heello, the name of the web site and the sort of new internet nomenclature that we hate, popped up last night and from our experience looks and feels a lot like Twitter. Does that make it redundant? Well, yes, if you ask us.
No one has though, so you can pop along to the web site now to sign up or to have a look at how it works. How it works is by letting users post short messages, 140 words long, but hey, we said it was like Twitter so you knew that already.
Users do not 'tweet' here, they 'ping', they aren't 'followed', but have 'listeners', and no one 'retweets' anything, instead they 'echo' it. None of which is particularly endearing to us. One difference is that you do not have to press a button to refresh the page to see new messages, but how lazy are you?
What is most interesting is that the web site, which comes from Twitpic's Noah Everett, launched just hours after we first tried loading a photo directly into Twitter without turning to a third party like Twitpic to do so.
Undeterred perhaps by this Everett has already 'pinged' his many Helloo users about the launch. "We launched Heello the company one year ago today and today we're launching Heello the service," he said to a rapt audience of four people. µ