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Facebook traffic is falling in the UK

Social networkers clam up in July
Wed Aug 10 2011, 11:10

VISITS TO the social networking web site Facebook have fallen in the UK, dropping by around four per cent in the last few weeks.

Experian Hitwise reported the decline in a blog post where it explained that while Facebook use was sliding the same could not be said of other Web 2.0 web sites.

While Facebook visits dropped by around three per cent, Youtube, Yahoo Groups, Gumtree, Twitter and others all increased their numbers of visitors with Youtube seeing the highest increase.

"YouTube continued its exceptional growth as the fastest moving social network for the fifth consecutive month," wrote the firm in a blog post as it introduced its findings. However, while Youtube grew, so Facebook fell, and significantly according to the firm.

Facebook, which is still the most visited web site, fell to a marketshare of 50.14 per cent, its lowest mark since October 2009.

One in every thirty five visits to any web site by a UK user goes to Youtube, according to Experian Hitwise, and it takes around 23 per cent of all visits. This is its biggest market share to date.

"The growth of YouTube over the last year has been outstanding. Now firmly entrenched as the UK's third most visited website after Google UK ( and Facebook, YouTube continues to make advances in the field of online video," explained Experian Hitwise's Robin Goad as he attributed the growth to increased mobile visitors.

"A lot of YouTube's growth has come from usage on mobile devices. One in 20 visits to YouTube now comes from a mobile device used on a home WiFi network... We already know that mobile is the next digital frontier, and YouTube is a great example of a brand that is already reaping the rewards of attracting a strong affinity with smartphone and tablet users."

The research also found that Microsoft's Bing search pages saw increasing use and although it sits quite far behind Google in first place it increased market share from around two per cent to around four per cent. Google has over 90 per cent of the internet search market in the UK. µ


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