UK SUPERMARKET come department store Tesco is trialing free WiFi internet for customers in four of its UK stores.
This means that shoppers can compare prices and read product reviews on devices like a smartphones, tablets or laptops whilst shopping. However the reality is more likely to be shoppers updating their Facebook status and browsing the web.
Mike McNamara, Tesco's CIO thinks that if the trial is successful then the service will be available everywhere saying, "My guess is it will go to all stores."
The service will be free to customers, mostly due to the fact the supermarket already has WiFi networks in place that it uses for day to day business. Although, as McNamara said, "if you sit there streaming video forever, we may switch it off."
Tesco seems to be the first UK supermarket to offer free WiFi service. Most coffee shops, cafés and restaurants, such as Starbucks, offer free WiFi and it's something consumers have come to expect.
Tesco appears to be one of the supermarkets that is pushing things on the technology front the most. In May we reported that it was trialing an in-store sat-nav system to help shoppers get around and find products. µ