UK SUPERMARKET come department store Tesco is trialing free WiFi internet for customers in four of its UK stores.
This means that shoppers can compare prices and read product reviews on devices like a smartphones, tablets or laptops whilst shopping. However the reality is more likely to be shoppers updating their Facebook status and browsing the web.
Mike McNamara, Tesco's CIO thinks that if the trial is successful then the service will be available everywhere saying, "My guess is it will go to all stores."
The service will be free to customers, mostly due to the fact the supermarket already has WiFi networks in place that it uses for day to day business. Although, as McNamara said, "if you sit there streaming video forever, we may switch it off."
Tesco seems to be the first UK supermarket to offer free WiFi service. Most coffee shops, cafés and restaurants, such as Starbucks, offer free WiFi and it's something consumers have come to expect.
Tesco appears to be one of the supermarkets that is pushing things on the technology front the most. In May we reported that it was trialing an in-store sat-nav system to help shoppers get around and find products. µ
Tags: Internet
We believe it is necessary to take a firm hand here -
a tongue lashing will not do
It's a stiff spanking for all of you!
Tesco Legal Team "We put it right!"
Please refrain from wapping in our stores.
Tesco Management Team - "We're doing it together!"
@Gutzman your actually assuming you can get a signal in-store.
In my local (city centre) Tesco metro you simply get "No Signal" unless you stand next to the emergency exit. I guess this is what happens when you are in the (below) ground floor store inside a shopping centre when the mobile networks all have their transmitters on the roof of the very same building (some 20 odd stories above you).
The Morrisons I do the weekly shop in suffers from the same lack of signal, but even outside in the car park the best you manage their is a borderline GPRS connection (actually can't think of any of the local supermarkets where you can actually hold onto a signal through the bulk of the store)
The idea of internet access in a store! wait i have an actually unlimited Sprint 4G with my Evo3d........no point in even turning on the WiFi.....
Someone who knows what they are doing and lives close by will crack the WPA2 key if they bother using one. If they don't. Then expect people in area with powerful aerials to hop on getting free WIFI and using it for torrents. Then watch Tesco get sent cease and desist letters from Hollywood :) proving the point that tracing peoples IP for piracy ISN'T very accurate.
Facebook Updates are normally as trite as you can get, but 'I'm in Tesco Wapping' (no I don't know - or care - if there is one there) really shows how shallow people are (having said which we'll know they aren't in their house so can go and nick loads of stuff.