The empires of the future are the empires of the mind - Winston Churchill
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AMD will shift to a fresh naming scheme
CHIP DESIGN OUTFIT AMD's plans to take the fight to Intel next year are beginning to take form, as additional information is starting to leak through the internet sieve.
The company is executing an ambitious plan to ramp to 32nm in just under one year's time.
According to information published at Xbit Labs, AMD is betting on moving its entire crop of 45nm processors - all K10 derivatives - to 32nm with Bulldozer. With this, the company plans on discontinuing its now-venerable lines of Phenom II, Athlon II and Sempron processors.
AMD's next desktop naming scheme will break down its CPUs and APUs into three families - the FX-Series, A-Series and E-Series. The FX-Series will be Bulldozer and its derivatives, targeting high-end machines. A-Series - the current Llano chips - will cover mainstream computing, and the E-Series processors will be for low-power, small computers.
Bulldozer will see a first crop of CPUs released in Q4 2011, which will include four Bulldozer SKUs - tentatively FX-8100, FX-6100, FX-4100 and an unlocked FX-8150P - with a refresh in Q1 2012 that will expand the line-up with higher speed bins and lower power envelopes, which will go hand in hand with maturing the fab process and fleshing out product and price point segmentation.
Quoting "people with knowledge of AMD's plans", Xbit Labs further stated that from the end of 201, AMD will no longer be taking orders for K10 processors - Phenom II, Athlon II and Sempron - but will maintain shipments for a couple of quarters. This will see a major decline in AM3-processor share, from the current 40-45 percent to just 15 percent, in late Q4 2011. Guesstimates place what will then be the ubiquitous Llano designs at 60 percent of AMD's shipments while FX-Series and E-Series chips will have around 20 percent each.
These numbers sound quite speculative, but they do add up to what we've been seeing lately as AMD motherboard vendors have been gearing up quite strongly for the Bulldozer launch.
Through this highly ambitious plan - and that might be an understatement - from 1 July 2011 through 30 June 2012 the company will cease selling any of its familiar desktop brand names. While no information is available on the server segment naming schemes, the grapevine has been chirping "Opteron FX".
We believe the now fab-less AMD will have the nimbleness to pull this off, as the company only needs to negotiate with its foundry partners and shift production a node forward, as the retooling has already taken place. However, dropping solid brand names entirely and switching to a new naming scheme might require some very astute and well-focused channel and retail marketing. µ
Tags: Hardware
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There is nothnig to stop a multi-billion dollar corp like AMD advertising on TV or in the press.
No one will turn down their advertising cash.
You only have one competitor to advertise against. How hard could it be. Its not like cars or TVs.
Even ACER advertise on TV here in the UK. If they can do it then anyone can.
If you dont bother to make folks passionate or aware of your products why should they buy them?
your comment made me laugh:
"When ever there's a Currys/PC World or Comet ad, they're nearly always promoting Intel"
do your homework, this is not due to advertising - its due to bribery!
intel have been found guilty of paying countless retailers to only stock intel tat instead of amd quality
never forget this
General consumers don't care what CPU they buy. They only care that X laptop was 100 bucks cheaper or that Y desktop came with a printer too.
Only Tech Geeks still pay attention to the Intel vs AMD business and even that is changing.
At this point, after working in IT for 11 years my response when someone asks me about "what laptop should I buy" I tell them to get the one that's got the most stuff for the price they want to pay. Sometimes that's an Intel laptop, sometimes that's an AMD one.
At the end of the day both laptops are going to surf the web and facebook/myspace/etc pretty much the same.
If you're a gamer or do computation intensive work, what cpu you buy might be important. For everyone else there's no real reason to care.
No you are wrong. Folks in the industry and enthusiast circles know all about AMD but 99% of the rest of the world doesnt.
This is typical techie autisism. Never look outside your own circumstances, your little world is the only one that counts.
Sorry but your world is very small and insignificant compared to the rest of it.
"No one is going to care if AMD drops the Phenom and Sempron names, because no one ever paid any attention to them in the first place."
F-tard trolling.
Why do you call yourself "AMD Fan" again?
Contact this guy as he's repsonsible -
http://blogs.amd.com/nigel-dessau/
"...because no one ever paid any attention to them in the first place".
I've always paid attention to any AMD news. I've always used AMD hardware apart from the first 486 computer I had in 1994.
What i'd like to see is some TV/Newspaper ads by AMD.
When ever there's a Currys/PC World or Comet ad, they're nearly always promoting Intel.
But more AMD ads might mean increased prices for customers.
As Hotman says, AMD's biggest issue is the general populace doesn't even have a clue they exist or see's the name, asks who they are/what it does, and then immediately wants Intel. One of the best thing's to market themselves is as "oh they make the Radeon", heck the bought ATI division has a better name in the public eye than AMD does.
AMD really need to get a grip on telling the populace who they are. It's no use for them playing the bargain bin chip maker/something for enthusiasts to tinker with. They really need to address the fact they are unknown and most people just utterly ignore them. Quiet sad really.
several things in here are wrong, the main things are that it's coming in q3 2011 currently, although another delay isn't impossible, second, all bulldozer architecture cpu's curreently known of are unlocked, the 8150p is just the most powerful and is clocked the highest.
as they dont even know AMD exists.
AMD - Greatest unknown company in the world.
All this will affect is retailers that have to amend their websites.
Customer gets told one pc has an Intel CPU and the other PC a AMD CPU they will go for the Intel because they heard of them. The only reason they might just might go AMD is if its $100 cheaper. Thats not something to be proud of.
Lazy marketing.
Huh? The only AMD marketing I've seen, and it's not a lot, is the "AMD Vision" logos. No one is going to care if AMD drops the Phenom and Sempron names, because no one ever paid any attention to them in the first place.
We already knew they replace all their CPUs with APUs, the high end desktops get the desktop version of the BD server processor.
Obviously this means all 32nm.