SOCIAL NETWORKING MONSTER Facebook has done what everyone expected it to do and added a video calling feature to its pages.
The service comes courtesy of Skype, which Microsoft intends to buy, and reminds us of similar services on the newly launched Google+ as well as Skype itself, and Microsoft's MSN messenger.
Perhaps the most interesting thing is the news that Facebook now has 750 million active users, a significant increase against the 500 million users we used to think it had. From now these three quarters of a billion people will be able to start video-gassing with a couple of button clicks and changing their settings to 'Online'.
Facebook users can leave videos for offline 'friends', a feature we imagine will never be abused.
V3.co.uk had a hack at the launch event, who heard Skype CEO Tony Bates say, "Skype's mission to make communications as pervasive as possible. With this deal we get a huge reach and there's no finer social platform," a hint at the introduction of paid services on Facebook.
Mark Zuckerberg used the event to have a little dig at Google and its ever-increasing range of services.
"Working with Skype underlines our approach to building stuff. Social infrastructure is our focus, we want to leave different types of applications to entrepreneurs - a very different strategy from other internet companies who try to do everything themselves," he said. "Independent entrepreneurs will always do a better job than a company trying to do a million things at once."
This is not the first time that a calling application has appeared on Facebook. However, the last one - Bobsled from T-Mobile, which offered voice calling services - rather unceremoniously disappeared from the social network. µ
Plummeting pound forces firm's hand
'Nothing changes in the short term,' says Jim Killock
Details of online presence will be required on ESTA visa waivers and I94W entry forms
For real this time