CHIPMAKER Intel believes that the Smart TV is the electronic device of the future, in the living room anyway.
Better known for making processors for PCs and laptops, Intel also has its tiny chips inside set top boxes. The INQUIRER attended today's Intellect Consumer Electronics Conference to see what Intel had to say.
Erik Huggers, VP and MD of Intel's digital home group said, "Smart TV is the opportunity" after announcing that "making predictions is a dangerous game".
Huggers' reasons behind backing the Smart TV of the future is mostly based on the fact that the market is wide open.
Unlike markets such as the tablet market where certain players - Apple and Google - are so dominant that other players have barriers to entry, the TV market has no clear leader or winner.
Hugger' added, "The landscape in the TV market is so fragmented, everyone is doing their own thing."
He believes that we're at an "inflection point" and where there is a market worth $500bn there's reason for manufacturers to come up with the winning product or service. The tricky part is not overwhelming consumers with too much choice.
Of course, Hagger's thinks that Intel has a part to play in driving the products that will compete in the Smart TV market, whether that means working with a large well known manufacturer or smaller, lesser known firms.
He even added that his worst user experience, in the UK at least, has been Sky.
The Smart TV is already upon us, in its various forms from various manufacturers. It has arrived with 3D capabilities, web browsing and social networking and applications. Currently Samsung and LG seem to be two of the big players pushing the Smart TV to consumers.
Whether the Smart TV is the future or not, and we're not sure, Chipzilla seems to think so and no doubt it will try to bung its chips into every device possible. µ