My vest is my infrastructure - Kicking Pat Gelsinger
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Apple reassures Final Cut Pro X users as Adobe dangles a carrot
MAKER OF SHINY TOYS Apple has been forced to backpeddle over its Final Cut Pro X video editing software, having to post an explanation as to why key features are missing from its software.
Apple recently launched the latest version of its widely used Final Cut Pro video editing software, however not only has it got video editors in a tizzy, Adobe has seen an opportunity and offered users a 50 per cent discount on its competing Premiere suite. Many Final Cut Pro users claim that the latest version, Final Cut Pro X, is nothing more than the amateur-oriented 'Imovie' with a few extra bells and whistles, but Apple has tried to fight back with some "answers to common questions".
One of the big gripes with Apple's Final Cut Pro X is the inability to import projects from Final Cut Pro 7, something that Apple has confirmed will not be possible due to "an all-new project architecture structured around a trackless timeline and connected clips". That sort of attitude might fly with consumers, but professional users don't have the time to change workflows at the drop of Steve Jobs' hat.
Apple tried to highlight the similarities with Final Cut Pro 7 by saying that the latest version has support for external monitors and that many of the keyboard shortcuts remain the same, however it was non-committal on the release schedule for plugins and multicam editing. The reason it gave for missing plugins was that "Final Cut Pro X has a modern 64-bit architecture, third-party plug-ins must be 64-bit too".
Apple's excuses and lack of a strict timeline to deliver the much requested features will simply not wash with users for whom the phrase "time is money" rings true. Adobe, Apple's chief rival, has already smelled blood and offered Final Cut Pro X users the opportunity to jump over to Premiere for half the sticker price. Both Adobe and Apple know that once a video editor or firm moves their workflow over to a particular suite then that customer is gone unless there is a drastic foul-up.
As Adobe tries to snap up disillusioned Apple customers, there have been reports that Apple has caved in and is offering refunds to Final Cut Pro X users. However with no love lost between Adobe and Apple, the fruit themed toymaker will have to do more than just offer refunds if it wants to keep customers from defecting to Adobe. µ
Tags: Apple
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Final Cut Pro 7 came out shortly after I purchased 6 and I never upgraded to 7 because 6 was working fine for me. Also, if I follow these software developers I'll spend more time trying to have the latest software than editing. So I upgrade when I think things have changed enough in the software to warrant it and Final Cut Pro X does.
I've found Apple's Final Cut to reliable throughout the years. If X works for me I'll use it. If it is bothersome and keeps me from getting my work done I'll keep using 6 and transition to another platform such as Adobe. It's as simple as that. I don't really have the time to fuss about what I "think" Steve Jobs is trying to push down my throat That's a non issue, as I'm not threatened by what these companies do.
I bet if lawrence has to write "maker of shiny toys" one more time, he kills himself. I understand that the entire point of the site is to piss people off, but he has to hate his lack of creativity at this point. Its 2011. People use smart phones. They are useful. Get over it.
Just start posting. "I hate apple.... you should too.. inaccurate reporting... you're a dork if you don't hate them.. NOW FLAME ME!!! I'm the bad boy of technology!!!!!
In Paul Mindolovich's mind, Apple can never do wrong.
Wake up.
Smell the rotting fruit.
Get out of the RDF. Seriously.
I'd be very disappointed if I was still doing professional editing. I've used Avid and Media 100. FCP X is a huge disappointment. It is a rotten apple that is being passed off as a Macintosh delicious. I suspect the Snake in the Garden is trying to get us all to take a bite of this rotten apple.
Apple has the bux to deliver Automatic-Duck-like capabilities to its users, and they should pony it up. To simply say "Sorry" and offer no migration path for old files is a sign of hubris at its worst. I've got a shiney new box of Avid Media Composer, and of course Premiere Pro is included in the Adobe Suite. If it's easier for me to migrate my existing content to these solutions, why shouldn't I?
Interesting considering apple just made their beta program http://adf.ly/20MVU open to the public.
while i am clearly upset that FCP X is looking more like a beta version of something i might want to use in the future, i am certain i will not switch to adobe. i am not excited about that suite at all, and its future is even more in doubt that FCP. nice try though adobe. in fact, i'm sure in a year or two, FCP X might change all our minds and fulfill the promise apple gave to video editors when it announced FCP and its new advances. as it is, not having a way to move our v7 files over is a complete deal breaker for me. next time, release a complete suite, and avoid this drama. luckily i still have FCP 7 on my workstation, but my powerbook's got FCP X making it a brick for now.
I find your lack of professional journalism and bias against Apple quite disconcerting in this article.
Or, I should say (more accurately), I am dismayed at the fact that it's what I've come to expect from you.
I might suggest a little dispassionate journalism in your next article. This releases it from the bonds of becoming a diatribe.
A better solution might be to suggest a semester at journalism school.
everyone who bought fcs 3 full version (not academic) got ripped for 700 plus dollars for upgrade versuon that has no upgrade ,,,, ha,,ha or lol
For many users this will be the final cut. X marks the spot of the blood shed. Pro Apple we wont be.
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