Fascism should more properly be called corporatism, since it is the merger of state and corporate power - Benito Mussolini
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E-readers are more popular than tablets
AMERICANS WITH LARGE POCKETS are more likely to fill them with an e-reader than a tablet computer, according to research from Pew Internet.
According to the abacus clickers there has been a surge in e-reader sales, but not in tablets like the Apple Ipad, RIM Playbook and Motorola Xoom.
The Pew survey (PDF), polled some 2,277 US adults and found that the percentage of people owning an e-book reader had doubled between November last year and May this year. In case you were considering rushing out to buy shares in e-ink, this increase was from six to 12 per cent.
Meanwhile, rather than bottoming out the tablet market is actually just chilling out, and according to Pew its ownership growth rate is not dead in the water, it's just slowed down to eight per cent. This means that eight per cent of US survey responders own a tablet.
E-reader buyers tend to be found in affluent houses, we learn to no surprise, and the units are most likely to be found in the pockets of households that take home over $75k a year.
Perhaps unsurprisingly, the over 65 age group has shown little enthusiasm for picking up tablets. µ
Tags: Hardware
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I am over 65, have owned two e-readers including my current rooted (CM7 EMMC)Nook Color and now use as a tablet and an e-reader.
I am in the USA.
Hey, what's with this statement that people over 65 are 'not unsurprisingly' not embracing tablets.I fall into that category & am an avid e-reader user. My Kindle is always with me wherever I am here in Asia. If I was able to I would buy a tablet other than an iPad -won't deal with those Apple control freaks - but HTC & Samsung do not sell them here & are not even answering e-mails asking about availability. So mark me down as a frustrated consumer not an 'over 65' who does not want a tablet. NO everywhere is like the USA you know.