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Apple's Ipad is still king of the tablets as Android fails to shine
IF THERE WAS ANY DOUBT that Apple is the company to catch in the tablet market then Comscore's latest figures put that to rest by showing the Ipad trouncing Android tablets.
Measurement firm Comscore released figures for 'non-computer' device traffic in 14 countries that looked at usage figures for tablets, mobile phones and unspecified other devices. In most regions the Iphone was still the dominant smartphone device, though in the US and Argentina, Android had already taken over from Apple's device.
However Comscore's data for tablets shows just how far ahead Apple is when it comes to tablets. Despite the many Android tablets that have been released in the past six months, Apple's shiny drinks tray is still far and away the most popular tablet device the world over. In the UK, Comscore claims 21.3 per cent of people surveyed have an Ipad while just 0.3 per cent own an Android tablet. Those figures are replicated in just about every market Comscore polled.
Mobile operators however might favour Android tablets, as Comscore claims that almost 35 per cent of Android tablet owners use mobile networks to access content, while just over eight per cent of Ipad users use 3G connectivity. Many high-end Android tablets come with 3G connectivity built in and for mobile operators, tablets represent a big opportunity to bolster their revenue from tablet users downloading large amounts of content.
Comscore's figures highlight just how far Android tablets have to go in order to topple Apple's Ipad. While Android has started to take over the smartphone market, firms such as HTC, Motorola and Samsung are going to have to really promote their tablets if they hope to replicate the success of their Android handsets. µ
Tags: Apple
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It also doesn't help that availability of Android tablets is scarce, I've been after a Galaxy Tab 10.1 for 2months and they are always out of stock.
I have an android tablet. The concept is sweet. It has helped me in many ways. It is very functional. It is also unstable. Google's App Store is also part of the issue. Too many failed installs. Even something as simple as Google Voice will fail.
I go through several phases when obtaining a new program from the android store. 1) will it install successfully? That's a biggy right now. If it isn't for the store telling me I don't have a qualifying device, which I do, it's an outright failure to install without explanation. 2) If it does install does it start or does it crash. 3) Once it gets past the crash does it crash later while using it?
It's a real pain and the functionality of the apps seem a bit weak. The prices are also higher. I've found that a couple programs that were identified as malicious had been installed.
The version of android 3.0 is dirty, meaning it has a bunch of references and other features that point to it being a phone instead of a tablet OS. They need to clean this up. To refer it my tablet as a device instead of a phone. It needs to stop being so picky about whether the app works only on a phone or not. For instance, Google voice has a call feature, but I'm after the GV calls management portion and not the call out option. So, they make it so that I can't install it (I'm guessing here) instead of just letting me use it as I like (or disabling automatically the features I don't use).
If "Traffic" means megabytes and not page views, it does not have much to say about the success/failure of an OS platform.
This data may simply mean that iTunes gets lots of traffic on iPads.
This may explain why iPads get most of their "Traffic" on LANs and not mobile providers, because of the high cost of megabytes by mobile providers.