FINDING DIRECTIONS is the most popular activity on smartphones according to figures released by the GSM Association (GSMA) and Comscore.
GSMA's figures show that almost 8.8 million UK mobile users used an application during April 2011 and that Google Maps was by far the most popular, with 6.42 million unique users. The second most popular application, Yahoo Weather, recorded 3.57 million visitors.
Google Maps is shipped with both Apple's IOS and Google's Android operating system, with Yahoo's Weather application found on Apple's Iphones. Facebook is the third most popular application with 3.46 million users, with Google Mobile and Youtube rounding off the top five. That means Google has three of the top five most popular smartphone applications in the UK.
Alternative content providers such as Sky News, Sky Sports and BBC News also feature highly on the list, though it is Sky Sports' Live Football Score Centre that comes top in the battle of the newscasters, clocking just over 1 million unique visitors.
Although many analysts are claiming that Google's Android operating system will eventually hold the largest smartphone market share, GSMA's figures show that 65 per cent of UK smartphone users that use applications run IOS. Google's Android makes up 31 per cent with the dying Symbian operating system scraping together just a single percentage point. Various other undisclosed operating systems make up the final three per cent.
The list of the most popular applications used in the UK does have a few surprises, for instance there's no mention of Angry Birds or Twitter, while the Whatsapp Messenger, Talking Tom Cat and Tunein Radio all make the list.
What GSMA's list goes to show is even though Google's Android operating system has yet to hit market share dominance, Brits are already dependant on Google's services for their smartphones. µ
I have a G2 and using google sky map..why are the sun and moon showing up as being in diffrent spots that where they're actually at???????
Interesting though these statistics are, to draw smartphone market comparison between Android and IOS is, as ever, generally flawed, depending on what you're trying to prove.
The article makes no differentiation (despite the headline) between phones and tablets. Having read the original press release from Comscore, the data is based on 'Connected Apps' used on the mobile operators network. Ergo any device that can access the 3G network. When I last looked that meant more than just smartphones.
Although I don't hold much hope of top notch journalistic prowess at the Inq, this article is just shoddy and sensationalist. Unless, of course, they can back up the points they are trying to make with, ooh lets see, evidence that shows, you know, SMARTPHONE usage, rather than just apps used on the mobile operators network? A link to the original press release even would be useful.
As with all statistics, take with a rather large dose of salt. Larger than normal 'cause of where you read it.